• The Power of Pink Line Planning
  From shoes to healthcare, in today’s market, it’s safe to assume that it’s probably a woman making the purchase. Companies that both recognize the significant buying power held by women, and embrace this power by adopting a gender-specific marketing strategy, … Continue reading →

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• One of three U.S. women will be treated for a pelvic health condition by age 60
  The number of women impacted by pelvic health conditions is climbing. The National Women’s Health Resource Center (NWHRC) estimates that at least one-third of all women (about 35 million) will be treated for a pelvic health disorder by the age … Continue reading →

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• Larry King Cardiac Foundation & HeartCaring Join Forces
  The HeartCaring Network of Spirit Health Group is robust, with more than 50 hospitals members. But thanks to a major new partnership, we just got a whole lot bigger. We are proud to announce that Spirit Health Group and the … Continue reading →

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• A Wild West Opportunity in Women’s Pelvic Health!
  If you missed Spirit Conference Group’s “Steps to Success in Pelvic Health Programming” in January 2012, you missed a pioneering think tank on the future of women’s health. Due to high interest from those health care executives who attended the … Continue reading →

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• Mother’s Day Ideas to Build Hospital Brand and Business
  As healthcare marketing executives, we have reviewed the research year after year that shows that effective communication both inspires and educates. We are learning more and more to sell healthcare services as an “experience” rather than a product, an accolade, … Continue reading →

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• Are You The Healthcare Facebook in Your Community?
  In only eight years, Facebook has transformed the experience of interpersonal communication around the world. It’s now rapidly working its way to be a top influencer of every type of consumer retail purchase in the United States, from toothpaste to … Continue reading →

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